Tag Archives: Toronto Business


What Are You Saying To Your Clients That Are Driving Them To Your Competitors??

Stop telling your clients F.U.!

Small Business Solutions…

Today I am on a bit of a rant as it really appalls me how absolutely atrocious business owners and entrepreneurs are at FOLLOW-UP. The Acronym for FOLLOW-UP is F.U.! This is what you tell your prospects or clients every time you say you are going to FOLLOW-UP and you do not. Or, you go out to networking events, trade shows or any public venue where you collect people’s business cards and details and weeks later you have not FOLLOWED-UP, or most of the time you cannot even remember where you met them.

And, most of all you cannot remember a thing about them… Not to mention that most business cards are so vague about what people do that you cannot figure out anything about them.

Here are what makes business standout from people playing business:

#1: When you go out networking and collect business cards and connect with people. The first thing I do after the event is write on the back of the card where I met the person (the event), the date and what personal information I learned about them (how many kids, what ages, married, single, likes, dislikes, etc.).

#2: I also write on the back of the card what I gave them: business card, brochure, flyer, sample, offer, everything so that I do not forget.

#3: Immediately (later that day… max. 24 hours later) after the event I email all the people I met SEPARATELY as individuals not mass emails. In the emails I write them I talk about some of the personal connection items we had and set up a time to meet with them at a future date to discuss business or any other opportunities.

#4: If I gave them a flyer for an upcoming event I have my office staff FOLLOW-UP within 24 hours to ensure that the person knows the details and that we get them confirmed for the event. You can do this as it relates to the products or services you have to offer.

#5: If you want the business… you had better be doing the FOLLOW-UP.

#6: How much is too much? I hear the most common excuses for not doing effective FOLLOW-UP:

  1. I do not want to seem like I am stalking them.
  2. I have phoned and emailed and they have not replied… they are obviously not interested.
  3. I do not want to be bugging them.

The list goes on and on of crappy excuses for not doing effective FOLLOW-UP. Most of the above are just excuses and your mind taking you out of the game!

Just fricking do it!!!

The simple formula is you keep in contact until you get a YES or NO answer from them.

And when you get a NO… it means no for now not in the future. Keep FOLLOWING-UP and never stop!

#7: It’s very simple, the relentless Business Owner that FOLLOWS-UP and stays focused on the task of winning and eliminates excuses, is the one that WINS hugely in business.

Are you relentless or full of excuses?

Example: A friend and colleague of mine wanted the Starbucks graphic design and print contract and called the VP of Marketing every month for 4.5 years. He won the contract eventually in January 2010 and it’s massive for his business. Work it out… he called over 50 times to the same person and all he would say is “How are things and can I assist you in any way?” They said NO over 50 times and in January 2010 they said we have a problem with our existing company, come in and see us and the rest is history!

How tenacious are you?

Are you prepared to go the extra 1,000 miles with your FOLLOW-UP or are you going to keep doing it the same way expecting a different result?

Start implementing the key FOLLOW-UP points above and watch your business change and profits soar!

Because if you keep doing poor FOLLOW-UP you are truly telling your client F.U.!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success Today!!


Are You A Business Expert?

How To Be The Expert in Your Small Business!

Small Business Solutions…

Be the EXPERT is really getting YOU to realize that you need to sell your products and/or services with confidence and RIGHTSELL the customer.


Some people call this upselling, at Make Your Mark Training, we call it right-selling – making sure you sell your customer the right products and/or services to ensure they get the results or the solution that they want.

At Make Your Mark we say, “When you have a great product or service, you owe it to your customer to sell it to them well!”

In many instances we do not think about the opposite of not selling somebody the most appropriate combination of products and/or services that best suits their needs, and have clients returning or going somewhere else disgruntled because you did not deliver the RESULTS or SOLUTIONS they were looking for!

A few good examples to get your creative juices flowing:

A SERVICE: Chiropractor

When you go to see a Chiropractor and they do their evaluation and give you only the one treatment you are looking for and then let you leave their rooms, knowing that according to the injury you had, that 5 treatments would be ideal to get you back on track, they are doing you a disservice by allowing you to leave their practice. If you ask the Chiropractor WHEN should I book next and they say… maybe 1 – 2 weeks from now… they have done you a disservice.

They know what is ideal for you and should be informing you that according to your injury and after the initial treatment  that you need to return each week for the next 5 weeks to ensure the injury is easily overcome and that no further damage is done.

If they demand only one treatment and that’s it. It’s your choice to treat them knowing that it’s your reputation on the line. You may turn them away or convince them otherwise, but if you do just a single treatment and let them go… you have done them a disservice that could hurt your businesses reputation.

Of course this has to be done with integrity and heart – you only sell a package when you know it’s the RIGHT thing to sell your clients!

What packages can you sell in your business?

A PRODUCT: Migraine Product

If you sell a migraine product and only sell customers what they ask for, you are not right-selling them, especially if you know that people that suffer from migraines often suffer from insomnia and lethargy. By packaging products in groups you can let them know you are the expert by selling them the Migraine Relief Package that consists of 3 products; Migraine, Sleep and Energy – this is truly being the EXPERT and RIGHT-SELLING the clients.

A SERVICE: Bookkeeper/Accountant

As a bookkeeper you know that it’s best for a client to have their books done weekly or monthly or daily dependent on the size and type of business. If you ask a client how frequently they would like their books checked and updated, and you know it should be weekly, you are doing them a disservice.

What are some of the KEY things to focus on – starting NOW!

  1. What can you do to RIGHT-SELL your clients?

  2. What packages can you create that you believe you can sell? Remember to keep your packages simple, create VALUE and make them a better price than individual units, sessions, etc.

  3. It’s also recommended to keep the number of packages to 3 – too many creates confusion.

  4. Think about what your product or service does for the customer in terms of days/weeks/months after they have used it. What could they be experiencing that you could call and check-in with them about? Example: If you start a body cleanse and you drink a lot of coffee you will possibly experience headaches – you can call 48 hours after the start of the program and check-in with the client. Let them know you are the expert and what they may be experiencing. It’s amazing.

What can you do to increase your CONFIDENCE in what you sell?

  1. You are an EXPERTS in your own right – own it!

Finally, remember that packages, programs, etc. do not sell themselves… FOLLOW-UP is critical!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success!!


Maybe Time To Let Got Of Your Limiting Beliefs That Is Stopping Your From Greatness!!!

How long are you hold onto things

There is no such things as “Having a BAD Day”

Small Business Solutions…

Taking things personally is one thing, but how long you hold onto these things is 100% your choice!

You’ve heard many people say I am having a bad day. My question is does it have to be a bad day or can it just be a bad moment, a bad hour or a bad half day? It is truly your choice of how long you hold onto these given situations. In fact, you should be looking at it as not “bad” but what can I LEARN from these given situations?

A good example is when you got to visit a client and you anticipate taking their order or signing the contract, and things do not go the way you thought they would. The client ends up beating you down on price, not giving you the terms that you want, or possibly just not signing the contract and you walk away with no order. For many people they take these situations extremely personally, when you should be truly be asking yourself, what can I learn from the situation and what was my contribution to the given situation? Simple things like the following:

  • How can I prepare more effective the next time?
  • What research could I have done to improve the situation?
  • What needs to be done to ensure it happens next time?

If you have done all of the above and you still don’t get the contract, do not beat yourself up but rather say “NEXT” and move onto somebody who has the greater potential of becoming your customer.

What I really want you to get from this, is that how you approach every situation will determine the outcome and results you achieve. You can either look at everything as a learning situation or experience, take what you need and decide to move on or you can let it destroy your day, week, month, etc! From my experience this will be the demise of your business, the sooner you understand that every situation that arises in your business is because of the choices that you have made the better!

Holding onto things and taking them personally kills productivity, creativity and profitability!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Solutions Today!!

Business Workshop Events

Mastering Your Business For Maximum Profit & Success Live 2hr Event

Colin Sprake: How to Get More Customers Right Now [Part 1] from Levi Sanford on Vimeo.

Small Business – Achieving Outrageous Results

Colin Sprake will explain to you what it takes to achieve outrageous results in any small business or as an entrepreneur. Colin Sprake has trained 1,000s of small business to massive success and these principles are key to getting there!

Make Your Mark Training and Consulting Inc. specializes in assisting entrepreneurs and business owners to achieve maximum profit, time-off and heart in their businesses. All Sales, Marketing and Business Courses, and 1-on-1 programs have been developed to ensure you achieve the desired results in your business. 1,000s have achieved extreme results using our systems and processes.

All the business systems and processes are fully developed from life experiences – Colin Sprake does not teach or promote anything he does not do or use himself! His business, sales and marketing trainings all come from in the trenches life experiences.

He is by far the best Business Transformation Specialist in the industry today – especially with his big focus on heart and soul in business! His students absolutely love his energy and authentic connection!

Colin Sprake – Why he started Mark Your Mark from Levi Sanford on Vimeo.

Free 2-Hour Live Business Success Formula Workshop Event Exclusively For Business Owners In Canada That Want To Make More Money & Make A Difference In The World…

Join Us By Clicking Here To Register> http://events.mymsuccess.com/a/rockstar_biz_event

Learn How to Make More Money, and Have More Time To Do What You Love!

Here’s Just Part of What You’ll Learn: 

Marketing & Sales:

Generate more sales, work with better clients, and charge higher prices for your products and services.

Business Systems: 

Learn how to stop attempting to grow your business by doing more. Instead do less and achieve more.


This Event Is Strictly For Business Owners Who Have Owned Their Business For At Least One Year

Best-Selling Author and Business Mentor to Over 48,000 Students

Colin has built several different million dollar businesses within 6 months. He has over 30 years of business experience having come from the mining industry to building his own multi-million dollar businesses from the ground up.

Want this type of success? Colin has identified the specific key ingredients of what it takes to be massively successful and defy the odds, no matter what the external economic factors may be and will share these strategies and tools with you during this complimentary 2-hour workshop.

Colin is the master trainer at Make Your Mark Training and Consulting and is devoted to people achieving huge success in their businesses. His purpose is to assist business owners to dramatically improve the amount of businesses that succeed. After all, failing businesses affect us all in negative ways.


Small Business Solutions For 2018! Your Destination For Success Is Just A Click Away…

Knowing and Serving Your Target Market

Small Business Solutions!

I was recently in Mexico on vacation with my family and booked our stay at the Grand Palladium Resort & Spa in Puerto Vallarta. I am not normally one to complain but this hotel chain has a lot to learn from other hotel chains in Mexico. I am a huge fan of the Barcelo Group that does an awesome job and is really exceptional value for money.

The reason why I decided to write this post was for you to read about a resort that does not know their target market, or thinks they do but creates a very mixed message. Plus, they do not understand customer service and how to make the customer experience amazing.

You have to remember in your business their are only TWO things people remember:

1. What was the experience with your business.

2. How did you make them feel.

The Grand Palladium is a resort that has two levels of service, standard and the Royal suites. The Royal suites does not allow children and is for couples only. The standard resort is for families, etc. The challenging part that like most of the all inclusive resorts the Grand Palladium has multiple restaurants with different types of cuisine. Sadly, on certain nights the majority of the resort could not go to certain restaurants, as they were catering to couples only… when only 15% of the resort was couples only. As a family resort they should target families, if you are a couples only venue like Sandals Resorts and Hotels, then target couples only and cater toward them.

The Grand Palladium does not know who their market is and seriously irritated many of the families.

Also, you had to book your restaurants each night which is quite standard for most all inclusives, except for the main buffets. Yet, when we went to book the front desk would tell us that we did not have to and later when we went for dinner the Maitre d’ would tell us that we needed a reservation – their was no communication between the front desk and the restaurants.

When we were at the Barcelo Hotel Group in Cabo San Jose they were excellent and have fully secured my business after this experience.

The reason why I write this is to let you know that you should know who you are targeting in your business and ensure you deliver what is required for that market. When you attempt to be everything to everyone, you lose market share.

My overall experience and the feeling that Grand Palladium Resort & Spa has left me with will not have me returning to them. In fact, while at the resort I wrote to their office in Puerto Vallarta and copied the head office in Spain – as of now, 3 weeks later, i have heard nothing!

So, my question to you is, “How are your clients feeling about the experience with your business and how do you make them feel?”

Ask yourself as well, was the service to your last client that you served exceptional?.


Dream Big As A Business Owner Is Your Destination In Life!!

The #1 Key To Selling With Confidence

Small Business Solutions!

Selling is really just relationship building. If you say that sales is hard or tough, then you are really saying that building relationships for you is the same.

I want you to sell with confidence, and this is done by ensuring you have a very well structured sales funnel. When you have a process or system that you believe in, it allows you to have confidence in your own abilities to sell something that is actually going to be a solution for your client. Yes, as a salesperson in your business or as an entrepreneur you are a solution provider to your market.

So, my question to you is do you have a sales funnel or system that you are selling? Are these systems made up of packages, offers, etc.?

Simply put, do you have a start point for your clients to enter into, in order to start a buying relationship with your business?

Here is how we work things at Make Your Mark:

  1. Everything starts with our 2 hour evening.
  2. The 2 hour evening feeds into the 3 day Business Mastery.
  3. The 3 day Business Mastery leads to The Business Sherpa System and Own Your Greatness.
  4. The Business Sherpa System feeds into supporting courses and 1-on-1 consulting.
  5. Own Your Greatness then leads into the Life Success System.

What I am outlining here is that for MYM it all starts with the 2 hours evening as this feeds the funnel, and everything else.

What does this look like for your business?

What are you doing to create a flow of clients from one product, service, combination of services, etc. that leads them down a buying funnel in your business.

When your business has a very set funnel, it makes you realize that you have a system and process that you can believe in, and confidently promote to your prospects and clients.

Click here for your free tickets to your business success


What Are You Doing To Create Your Massive Wealth Within Your Life Today? Come Out And Join Us For Some Business Education This May 2018 In Toronto, Ontario Canada!!

Maximizing Presentations & Keynote Opportunities!

In the past few weeks, I have met with students who were doing presentations for associations, organizations, networking groups, etc., and what I found interesting was how focused they were on delivering a great presentation, and not really focused on the massive opportunity of the audience sitting in front of them.

You have to realize that the window of opportunity is the widest open when the audience is sitting right in front of you. It does not matter how big or small that audience is, you MUST determine what you are going to offer, sell or giveaway to ensure that you have massive success. Yes, you have to create a powerful and value filled presentation, but do not forget about the opportunity. You may think that you can get the list of attendees from the event, and that you can email them after the event. This takes a lot of work and many hours!

At Make Your Mark, I often forgo the upfront speaking fee in order to be able to giveaway a course, and get people registered at the speaking engagement. I know what our results are once a person comes into our funnel (this was discussed in my last BLOG post on June 24, 2014).

There are a number of things you can offer from the stage that can be very soft sell – the goal is to get the audience’s contact details ethically and legally:

  1. You can sell a course, webinar, etc. but this is often frowned upon.
  2. Give away a course that feeds your funnel – you must know your numbers in order to do this.
  3. Give away a webinar.
  4. Create a prize and send around a fish bowl to collect business cards, and do the draw at the front of the room.
  5. Giveaway a door prize, and collect people’s business cards.
  6. Have them like your Facebook page to win a prize.
  7. Put a QR Code up on screen, and have them scan it to win a prize, and drive them to a landing page where you can collect their name and email address.

The most important part is whatever you are giving away or selling has to be directly related to the presentation you were doing on stage, as this must be something they really want, and relevant to your presentation topic. In fact, if you can seed the product or service that you are going to offer all the way through your presentation, then it makes it even an easier sell at the end.

The most important part of all of the above,  is to negotiate with the organizers upfront as to what you want. It is exciting to get paid to speak, yet you may make substantially more by having clients come in to your funnel for the long term. I would much rather have $100,000 over the next 12 months than have a speaking fee upfront of $15,000. The math is simple!.