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Are You A Business Expert?

How To Be The Expert in Your Small Business!

Small Business Solutions…

Be the EXPERT is really getting YOU to realize that you need to sell your products and/or services with confidence and RIGHTSELL the customer.

What’s RIGHT-SELLING?

Some people call this upselling, at Make Your Mark Training, we call it right-selling – making sure you sell your customer the right products and/or services to ensure they get the results or the solution that they want.

At Make Your Mark we say, “When you have a great product or service, you owe it to your customer to sell it to them well!”

In many instances we do not think about the opposite of not selling somebody the most appropriate combination of products and/or services that best suits their needs, and have clients returning or going somewhere else disgruntled because you did not deliver the RESULTS or SOLUTIONS they were looking for!

A few good examples to get your creative juices flowing:

A SERVICE: Chiropractor

When you go to see a Chiropractor and they do their evaluation and give you only the one treatment you are looking for and then let you leave their rooms, knowing that according to the injury you had, that 5 treatments would be ideal to get you back on track, they are doing you a disservice by allowing you to leave their practice. If you ask the Chiropractor WHEN should I book next and they say… maybe 1 – 2 weeks from now… they have done you a disservice.

They know what is ideal for you and should be informing you that according to your injury and after the initial treatment  that you need to return each week for the next 5 weeks to ensure the injury is easily overcome and that no further damage is done.

If they demand only one treatment and that’s it. It’s your choice to treat them knowing that it’s your reputation on the line. You may turn them away or convince them otherwise, but if you do just a single treatment and let them go… you have done them a disservice that could hurt your businesses reputation.

Of course this has to be done with integrity and heart – you only sell a package when you know it’s the RIGHT thing to sell your clients!

What packages can you sell in your business?

A PRODUCT: Migraine Product

If you sell a migraine product and only sell customers what they ask for, you are not right-selling them, especially if you know that people that suffer from migraines often suffer from insomnia and lethargy. By packaging products in groups you can let them know you are the expert by selling them the Migraine Relief Package that consists of 3 products; Migraine, Sleep and Energy – this is truly being the EXPERT and RIGHT-SELLING the clients.

A SERVICE: Bookkeeper/Accountant

As a bookkeeper you know that it’s best for a client to have their books done weekly or monthly or daily dependent on the size and type of business. If you ask a client how frequently they would like their books checked and updated, and you know it should be weekly, you are doing them a disservice.

What are some of the KEY things to focus on – starting NOW!

  1. What can you do to RIGHT-SELL your clients?

  2. What packages can you create that you believe you can sell? Remember to keep your packages simple, create VALUE and make them a better price than individual units, sessions, etc.

  3. It’s also recommended to keep the number of packages to 3 – too many creates confusion.

  4. Think about what your product or service does for the customer in terms of days/weeks/months after they have used it. What could they be experiencing that you could call and check-in with them about? Example: If you start a body cleanse and you drink a lot of coffee you will possibly experience headaches – you can call 48 hours after the start of the program and check-in with the client. Let them know you are the expert and what they may be experiencing. It’s amazing.

What can you do to increase your CONFIDENCE in what you sell?

  1. You are an EXPERTS in your own right – own it!

Finally, remember that packages, programs, etc. do not sell themselves… FOLLOW-UP is critical!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success!!

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HUGE ANNOUNCEMENT - MASSIVE BUSINESS GROWTH EVENT IS COMING! http://events.mymsuccess.com/a/quadruple_your_sales

Are You Willing To Do What It Takes To Be Successful?

How to make money in your business and keep it!

Making Money is One Thing… Keeping it is Another!

Small Business Solutions…

Are you making the money you want in your business and when you are making it do you know how to keep it and ensure your business is growing?

You are no alone, this is like most business owners – even some seasoned business owners could be significantly more successful if they just had processes in place for ensuring they had complete control over the money they are making, and ensuring that they achieve their goals of making tons of money and having lots of time off.

When you manage Cash Flow and know where your business is going to be in the next 12 – 24 months in detail, you get to understand the following:

  1. HOW, WHEN and WHY to find financing for your business long before you need it!
  2. How to truly understand all aspects of PROFITABILITY in your business.
  3. HOW to make key financial decisions with minimal impact on your business.
  4. How to work with your VENDORS to benefit your business and Cash Flow.
  5. How to accurately determine your break-even point and what each dollar spent truly costs you!

6.) How to keep an eye on your dollars to ensure you know what your bookkeeper and accountant are doing.

  1. How to stop financial disaster in your business… and smooth out the HUGE economic swings.

If you would like a basic Cash Flow Predictor to assist you with managing your Business and Personal finances for 2012, yes, the same sheet can be used for your personal financial management – please Contact me via our Make Your Mark Training and Consulting Inc FaceBook Page or send an email to Social@MYMSuccess.com with “Send Me My Cash Flow Predictor” in the subject line.

To learn more about how to build a powerful Cash Flow Predictor for your business you can come and attend PROFIT WARRIOR, a 1-day event for 9am – 5pm. Call the office (778-565-4090) to learn more from Karly and if you mention you saw this on our BLOG she will give you a BLOG SPECIAL price.

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success!!

http://events.mymsuccess.com/a/register_here

What Are You Hunger For!!

Difference Between Desire and Hunger!

Small Business Solutions…

I meet 1,000s of business owners throughout the year and it amazes me how many of them want to be successful, yet they are not prepared to do what ever it takes to achieve the results that they desire.

There is a huge difference between you having a DESIRE to be successful and having a HUNGER to achieve outrageous results.

You may ask what is the difference between DESIRE and HUNGER?

DESIRE is a nostalgic feeling that we get when we really want something – we can visualize it and feel it and that’s about how far it goes…

HUNGER is a deep seated core feeling that you will do whatever it takes to achieve the result you are after and you will not stop until you achieve it. In fact, you will not listen to people around you that are naysayers or have not built a successful business – you just go out and build until the result is achieved.

I often ask people if they want to be successful and they always reply “Of course I do!!!” then I say great, there is a networking event in Vancouver tonight where they expect 100s of business owners and potential customers… let’s go!

Then all the excuses start… I can’t, I have prior engagements, I am tired, I have had a long day already, I have to organize a sitter and it costs money… blah blah blah blah blah!

If you want success you have to cut the excuses and get off your butt and do whatever it takes – Cut the DESIRE and get a HUNGER for what you are doing!

People who are full of excuses & reasons & justifications are the ones who DESIRE to have success – and who bubble along and years down the line are still in the same place they were a few years back.

One of the key ingredients to convert you from DESIRE to HUNGER is making sure you are PASSIONATE about what you are doing. If you do not jump out of bed with a bounce in your step to go and do your business every day then how can you expect to have a HUNGER to do whatever it takes?

Are you prepared to do whatever it takes? And, I mean do whatever it takes?

You only have to be extreme for 6 – 12 months and you will be amazed by the results you will achieve! Let your loved ones know that you are going to be scarce and that it’s part of achieving results for the entire family!

This is a topic that I am hugely passionate about and it drives me crazy when people do not get out of their own way!

It’s really simple!

Cut the Excuses, Justifications and Reasons… convert DESIRE to HUNGER and you will be amazed by the RESULTS!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success!!

http://events.mymsuccess.com/a/register_here

Maybe Time To Let Got Of Your Limiting Beliefs That Is Stopping Your From Greatness!!!

How long are you hold onto things

There is no such things as “Having a BAD Day”

Small Business Solutions…

Taking things personally is one thing, but how long you hold onto these things is 100% your choice!

You’ve heard many people say I am having a bad day. My question is does it have to be a bad day or can it just be a bad moment, a bad hour or a bad half day? It is truly your choice of how long you hold onto these given situations. In fact, you should be looking at it as not “bad” but what can I LEARN from these given situations?

A good example is when you got to visit a client and you anticipate taking their order or signing the contract, and things do not go the way you thought they would. The client ends up beating you down on price, not giving you the terms that you want, or possibly just not signing the contract and you walk away with no order. For many people they take these situations extremely personally, when you should be truly be asking yourself, what can I learn from the situation and what was my contribution to the given situation? Simple things like the following:

  • How can I prepare more effective the next time?
  • What research could I have done to improve the situation?
  • What needs to be done to ensure it happens next time?

If you have done all of the above and you still don’t get the contract, do not beat yourself up but rather say “NEXT” and move onto somebody who has the greater potential of becoming your customer.

What I really want you to get from this, is that how you approach every situation will determine the outcome and results you achieve. You can either look at everything as a learning situation or experience, take what you need and decide to move on or you can let it destroy your day, week, month, etc! From my experience this will be the demise of your business, the sooner you understand that every situation that arises in your business is because of the choices that you have made the better!

Holding onto things and taking them personally kills productivity, creativity and profitability!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Solutions Today!!

Make Your Mark

Calgary The 7-Powerful Strategies To Maximize Sales & Marketing Growth

Learn How To Market Your Business With 7 Simple Steps That Will Skyrocket Your Entrepreneur Skills To Next Level.

We will teach you the necessary skills to find new high paying clients. 

This specialized success formula that works for all types of small businesses.

Take a leap of faith that will alter your future towards having the business you always wanted, that will not only create change your life but also your families lives as well. 

Follow your heart and change your destiny in one simple CLICK> http://events.mymsuccess.com/a/leap_of_faith_event

Free 2-Hour Live Business Success Formula Event Exclusively For Business Owners That Want To Make More Money & Make A Difference In The World…

Join Us And Register Today> http://events.mymsuccess.com/a/rockstar_events

Learn How to Make More Money, and Have More Time To Do What You Love!

Here’s Just Part of What You’ll Learn:

Marketing & Sales:

Generate more sales, work with better clients, and charge higher prices for your products and services.

Business Systems: 

Learn how to stop attempting to grow your business by doing more. Instead do less and achieve more.

IMPORTANT NOTE:

This Event Is Strictly For Business Owners Who Have Owned Their Business For At Least One Year

http://events.mymsuccess.com/a/register_here

Transform Your Business With A Process That Works For All Types Of Businesses…

Entrepreneur Success Recipe

Entrepreneurial Mindset – Self-Awareness & Self-Observation!

Small Business Solutions…

I believe that your thoughts completely control your destiny in every aspect of your life. Thoughts are also energy whether conscious or sub-conscious and what you put “out there” will show up in your life. This is very much along the lines of the secret and the law of attraction.

There are some things that are so ingrained in us from childhood, whether it be the habits we received from our parents, siblings, etc. or just key experiences that have shaped who we are today. There are many life experiences as a child that dramatically impact who you are as an adult and how you approach things, even as an entrepreneur. We do cover a lot of this at our Business Mastery – Power in YOU! seminar and will be writing an entire book on the topic in the future.

Your thoughts completely dictate what is showing up in your life right now! At the Business Mastery 1 – Power in YOU! event we train people to be extremely self-aware and self-observant in what you say and what you think about the most.

I hear thousands of different life impacting statements every single day that are hindering people from achieving the success they deserve, and the sad part is most people do not even realize that they are doing it.

Here are a few key examples:

  1. I am not good at that.
  2. It’s tough in our industry right now!
  3. I cannot remember names.
  4. I hate looking at my numbers.
  5. People never return my phone calls.
  6. I am not good at doing videos.
  7. It’s hard to find profitable clients.
  8. Our business is seasonal and we are slow in…
  9. The economy has changed.
  10. I don’t like sales or selling.
  11. I keep on getting tough clients!
  12. I don’t have the success formula.
  13. What you teach does not work in my industry.

It’s very simple, until you start reframing these statements you will continue to attract them into your life and business and will keep achieving the same results. Because your mind does not know right from wrong, it will just give you what you say and think about most.

If you say you cannot remember names, guess what, you will never be able to remember names because you keep on reinforcing your mind to think you cannot remember names, every time you say it. The more you say self-defeating statements the more you ingrain them into your being.

There are simple steps you can take to improve the situation and the most important is being self-aware and catching yourself saying or thinking statements that are self-defeating and not enhancing or adding to your life or your business.

When you catch yourself doing it you cannot just switch them automatically and go from one extreme to the other, by saying I am great at remembering names, because your mind will sub-consciously say “bull shitter” and you will revert back to your common belief.

What you need to say is “I am in the process of remembering all names”. Your sub-conscious mind can accept this as it is plausible and the more you say it the more you will believe it, and the better you will become at remembering names.

Now, you can use this in every aspect of your life and business. The more self-aware and self-observant you become about what you are saying and thinking about the more you will increase the success in your own life.

If you are continually thinking about the debt you have or the lack of results, guess what they will continue to show up! You have to really start to reprogram yourself and get into new supportive success statements in all areas of your life.

Be careful though as you do not want to focus on what you don’t want. If you keep on having difficult clients, rather than saying I am finding fewer difficult clients, say I have amazing money making clients coming my way. If you say I am finding fewer difficult clients, your brain is still focused on the difficult clients and they will continue to show-up. In the movie the secret this is clearly explained by the late Mother Theresa who always said she would go to a peace rally but never an anti-war rally – if you focus on anti-war you get war! What you resist persists!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success Today!!

http://events.mymsuccess.com/a/register_here

When You Think Deep Enough About What You Want In Life, That’s When It’s Time To Take Action On Your Success!!

Struggling in Business is a Choice!

I cannot believe how many people struggle in business yet they are not prepared to CHANGE.

You have to make changes in your life in order to achieve the results you want! In fact, if you want results you have never achieved before then you must do things you have never done before. Yes, it will be uncomfortable and the journey may look arduous – yet, you should look at it as an adventure to achieving your goals and dreams!

I hear people say all the time:

  1. Life is difficult!
  2. I cannot achieve that!
  3. I am a procrastinator!
  4. I am so stressed!
  5. I cannot afford to do that…!
  6. I always struggle with that…!
  7. Everything happens in threes!

There are many more that you may hear yourself say, but here is the sad part – what you focus on most shows up in your life. The words you use whether intentionally, out loud, internally or in jest, is what you are programming your mind to believe. So, what you say above is directly impacting your results.

You will always struggle if you keep telling yourself that life is a struggle. You will always get tough clients if that’s what you continually say!

EVERYTHING in life is a CHOICE and the choices you make after reading this short article will directly impact where you will be later today, tomorrow and in the future!

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Success Today!!