I was at our 1-day Exposure Warrior recently and really took note of how many business owners don’t really understand how to create an effective message to tell people what they do in their business. When someone approaches you at a networking meeting or some such kind of social function, you need to be able to tell them what you do in a very short punchy sentence. In fact, you need to be able to write down what you do on the back of a matchbox. That means it has to be short to the point and informative so people do not to spend large amounts of time understanding what you do!
I’ve put this into a very simple to understand process!
It’s called define, define and find…
The reason why most business owners cannot tell people exactly what they do is because they really don’t know themselves exactly what they do. This is the firstdefine! You need to be very confident and clearly define what product or service that you are delivering, it needs to be crystal clear in your mind so that when somebody else asks what you do, you can accurately portray and let them know what you do without having to spend minutes describing or convincing them of what you do. If they have a confused look on their face after you have introduced your business – then you have a lot of work to do to get your message crystal clear!
Is your business well defined and do you know exactly what product and/or service that you are delivering? It is critical that you get this done in order to define exactly who your customers are and your target audience is?
This is the second define! Once you know what product or service you are delivering and have it well defined, what you want to do for them, and what solutions your products or services deliver to them, then you can go out and find the markets that you are after!
Most business owners and entrepreneurs never accurately define their product or service, the market that they are after and where their market hangs out. In many cases it is like going out from your business every day and looking for clients in all the wrong places – you may be networking, attending meetings, education groups, etc., yet you do not even know if you market that you are targeting even attends these events.
I had a student yesterday sit down and write out exactly who they were targeting. Once they had completed this I asked him what kind of events he was attending, and what the demographics of the people at those events were. He was amazed and realized that the events that he was attending were not where his target market hangs out.
Take the time to define your products and services, which markets you are targeting with them, and go out and find them and hang out in the right areas where your target market hangs out.
you can email colin at Colinsprake@gmail.com
Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
.Click For Your Business Solutions!!
Surrey, BC July 5th Time: 12pm-2pm @ Sheraton Guildford Hotel
Burnaby, BC July 5th Time: 7pm-9pm @ Delta Burnaby Hotel
Join Us By Clicking Here To Register> http://events.mymsuccess.com/a/smallbiz_solutions
Learn How to Make More Money, Make a Bigger Difference and Have More Time To Do What You Love!
Generate more sales, work with better clients, and charge higher prices for your products and services.
Learn how to stop attempting to grow your business by doing more. Instead do less and achieve more.
This Event Is Strictly For Business Owners Who Have Owned Their Business For At Least One Year
Best-Selling Author and Business Mentor to Over 48,000 Students
Colin has built several different million dollar businesses within 6 months. He has over 30 years of business experience having come from the mining industry to building his own multi-million dollar businesses from the ground up.
Want this type of success? Colin has identified the specific key ingredients of what it takes to be massively successful and defy the odds, no matter what the external economic factors may be and will share these strategies and tools with you during this complimentary 2-hour workshop.
Colin is the master trainer at Make Your Mark Training and Consulting and is devoted to people achieving huge success in their businesses. His purpose is to assist business owners to dramatically improve the amount of businesses that succeed. After all, failing businesses affect us all in negative ways.
I guess it’s really that simple.
And I don’t recommend things I haven’t personally used and had results with.
So that’s why I wanted to give you a heads up that my friend Colin workshop is hosting his event…
November 21st 2017
Time: 12 pm – 2 pm
Ticket Link http://events.mymsuccess.com/a/toronto_biz_event
Time: 7 pm – 9 pm
Ticket Link http://events.mymsuccess.com/a/toronto_biz_event
If you’re looking for A Rapid Spike In Leads, Sales And Marketing In Your Business.
Even If You Don’t Have A List Or A Team…
You’ll want to catch this before it’s too late.
If you are really great, you will let others discover this fact from your actions.
In the final analysis, all that really matters are your actions. You may talk a good story, but no matter how good you are at selling others on your capabilities, eventually you have to perform. It is true that people are generally forgiving and will overlook an occasional failure to deliver upon your promises. Ultimately, though, you must live up to your promises to others if you ever expect to make a lasting impression on them. Make it a habit to demonstrate your abilities before talking about them. Seldom is anything worthwhile achieved without the help of others, and nothing is ever achieved without some form of action. The road to failure and despair is littered with the dreams of those who failed to act upon them.
Follow Your Dreams Today For There May Not A Tomorrow!!
All Japan Women’s Shelter Network, Japan In 1998, to extend care and assistance to domestic violence survivors (both women and children), we gathered with other non-government shelters to form the …