Step 2: Resonate With Your Goals
In order to be massively successful in your business, you must determine what you are targeting or aiming for. You must create a vision for your business. Whether you are a solopreneur or a business with multiple employees, you have to have a vision typed out and put up in your office for where your business is going. The vision is the big picture and where you want to be in the grand scheme of things. When you first start out in business, I am a firm believer that you should have a one year plan and a five year vision. Most business owners do not have a vision for their business, and in fact, most business owners plan their vacations in more detail than they plan their businesses!
Having no vision for your business is equivalent to having your entire family sitting in the fully loaded car waiting to go on vacation, locking up your house, jumping in the driver’s seat, having your spouse ask where you are going and you say on vacation. This means that you could be going anywhere! This scenario describes most business owners on a daily basis: They wake up and do business without a destination in mind. You cannot go on vacation without knowing where you are going and the mode of transport that you are going to use to get there, nor can you do so in your business. When you type out your vision and put it up in a prominent place, it allows your spouse, team, employees, clients and vendors know where you are going so that they are able assist you with fulfilling your vision.
The most important part of creating your vision is ensuring that you resonate with the end goal. This keeps you on target and does not allow you to be distracted by bright shiny objects. Many business owners often chase other opportunities or change businesses because they do not have an end goal with which they resonate. This is the most important part of any business plan and will keep you focused and on track to achieve your desired result.
Once you have the vision for your business created and written down, you can then add your mission, which is the step-by-step process for fulfilling your vision. A business with a vision that takes no action operates on hallucination and a business with a ton of action and no vision is clueless!